Nathan Bransford has a post up called Is Blog Fatigue on the Rise? He points out that more and more bloggers are calling it quits, and that he himself has been slowing down:
I’m sure it hasn’t escaped the notice of regular blog readers that the posting on this blog has grown, well, a bit more sporadic. After posting every weekday for nearly five years, I’ve found it increasingly difficult to keep up that pace.
For me it’s not about running out of ideas or the occasional negativity (though that can be a drag), it’s just a time crunch.
There’s no doubt that blogging takes more energy than you’d expect. WordPress and Blogspot are largely graveyards for blogs that fizzle out after a few weeks. The ones that survive are the exceptions. I’m not saying it’s incredibly difficult, but it is a commitment.
As for me, I’ve kept up this blog with a new post every weekday for over six months, with no signs of exhaustion yet. Which isn’t to say that the various Blogging Obstacles don’t rear their heads once in a while. It’s smart to keep your eye on these foes, and Nathan’s done a good job of listing the most common culprits:
1. Forgetting to post. Fortunately I’m safe from this one. I get up half an hour early every day for the sole purpose of writing the day’s post. I’m not likely to forget why I’m up.
2. “The negativity that comes with putting yourself out there.” (His words.) This one’s tough to define, but I know exactly what he’s talking about. Basically this comes in two forms: active and passive. Active negativity is when people send you nasty e-mails and comments, and fortunately I’ve escaped that so far – y’all are a nice bunch of people!
Passive negativity, on the other hand, just means that you feel like nobody’s listening. Do I have enough readers? Do I have enough followers? These questions are mostly silly and unproductive, yet I hear them in my brain more often than I’d like. I do my best to ignore them.
3. Cost/benefit is no longer worth it. Cost being how much time you put in, benefit being what you get out of it – and what you expect to get out of it. For me, this works out pretty well. Cost is minimal because, as I’ve recently mentioned, my blogging time generally has a hard deadline of forty minutes per day. On the benefit side, my expectations are modest: I’m looking to get some practice writing for an audience, meet other writers (and readers, and cool people in general), and establish a name for myself in public (even if it’s only in a small way). Notice that none of these is tied directly to money. As long as a reasonable number of people keep reading, it’s worth it for me.
4. Running out of ideas. This is probably the one I worry about most. In general, I try to keep my posts on-topic: writing, reading, publishing, books. I try not to stray too far into my personal life. However, that does mean I have to be constantly thinking of new ideas on a relatively limited topic range, which can be tricky when I’m posting every day. So far my ideas list has grown steadily, with new ideas added faster than I can post them, so it hasn’t been a problem. But I could still imagine the well running dry somewhere down the road.
Well, that’s me. What about you? Is blog fatigue taking its toll on you, or are you still going strong? Ever quit a blog before?