…which, unlike the original Ten Commandments, are numbered:
- Never read the comments on a news story.
- If you read the comments on a news story, never, ever argue with the commenters.
- Be weird. Don’t be evil. Know the difference.
- Credit your source. Recognition is the currency of the Internet. Well, and sometimes money.
- Stay away from 4chan. If you don’t know what 4chan is, keep it that way.
- Beware of groupthink. The question is not whether you’re doing it, but how much.
- Don’t have anything on your website that auto-plays audio or video when the page loads. Don’t have popup ads. Don’t create a list of fifty things with every thing on a separate page. And by the way, if the first “content” I find on your site is a full-page window asking what I think of your site, you’re not going to like the answer.
- Self-promote in moderation. And don’t beg. It’s embarrassing.
- Remember that on rare occasions, information from the Internet has been known to be false.
- Don’t be a dick.