Yesterday I decided to buy a Wii U game. I didn’t have any particular one in mind, I just wanted something new. (I ended up getting Super Mario 3D World.)
I didn’t go to Best Buy or Gamestop, two stores which specialize in electronics. I went to Meijer, which sells towels, toothpaste, kumquats, hamsters, LEGOs, and oh yeah, video games too.
Because a Best Buy purchase goes something like this:
Me: Hello, I want to buy this.
Cashier: Are you a Best Buy member?
Cashier: Would you like to be?
Me: No, I just want you to take my money for this purchase.
Cashier: Are you sure? You could save ten percent.
Me: No, I really just want you to take my money.
Cashier: What about –
Me: PLEASE JUST TAKE MY MONEY
(Of course, I realize it’s not the cashier’s fault, and in real life I am much more polite. But that’s the gist of what happens.)
Gamestop does the same thing. A lot of stores do. When you buy their stuff, that’s not enough for them. They want you to sign up, subscribe, become a member, buy extra stuff, and give them a back rub while you’re at it.
It’s not enough for them that they have a paying customer right there in front of them. They want more.
At Meijer, when you buy something, you know what happens? They take your money. That’s it.
It’s a novel concept. Something other stores might want to consider. You can call it the Buckley Model for business: take money and supply an item or service in exchange.